{"id":27,"date":"2026-10-16T08:55:41","date_gmt":"2026-10-16T05:55:41","guid":{"rendered":"https:\/\/demo.arsolix.com\/ajans-atolye\/projeler\/nehir-tekstil\/"},"modified":"2026-10-16T08:55:41","modified_gmt":"2026-10-16T05:55:41","slug":"nehir-tekstil","status":"publish","type":"proje","link":"https:\/\/demo.arsolix.com\/ajans-atolye\/projeler\/nehir-tekstil\/","title":{"rendered":"Nehir Tekstil"},"content":{"rendered":"<p>Ev tekstili \u00fcreticisi i\u00e7in B2B bayi portal\u0131 ve dijital katalog. Nehir Tekstil ekibiyle birlikte markan\u0131n dijitaldeki sesini ve sat\u0131\u015f yolculu\u011funu ba\u015ftan kurgulad\u0131k.<\/p>\n<h2>\u0130htiya\u00e7<\/h2>\n<p>Marka b\u00fcy\u00fcm\u00fc\u015ft\u00fc ama dijitaldeki g\u00f6r\u00fcn\u00fcm\u00fc bunu yans\u0131tm\u0131yordu: da\u011f\u0131n\u0131k bir g\u00f6rsel dil, mobilde yava\u015f a\u00e7\u0131lan sayfalar ve \u00f6l\u00e7\u00fclemeyen bir sat\u0131\u015f hunisi. Hedef; markay\u0131 yeniden konumland\u0131rmak ve ziyaret\u00e7iyi m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcren bir deneyim kurmakt\u0131.<\/p>\n<h2>Yakla\u015f\u0131m<\/h2>\n<p>M\u00fc\u015fteri g\u00f6r\u00fc\u015fmeleri ve rakip analiziyle ba\u015flad\u0131k. Ard\u0131ndan b2b portal, erp entegrasyonu, katalog kapsam\u0131nda iteratif tasar\u0131m turlar\u0131 y\u00fcr\u00fctt\u00fck; her ekran\u0131 ger\u00e7ek i\u00e7erikle ve mobil \u00f6ncelikli tasarlad\u0131k. Yay\u0131n \u00f6ncesi h\u0131z, eri\u015filebilirlik ve d\u00f6n\u00fc\u015f\u00fcm takibi kurulumunu tamamlad\u0131k.<\/p>\n<blockquote><p>\u201cEkip markam\u0131z\u0131 bizden daha iyi anlad\u0131. Lansman\u0131n ilk ay\u0131nda hedeflerimizi a\u015ft\u0131k.\u201d<\/p><\/blockquote>\n<h2>Sonu\u00e7<\/h2>\n<p>Yay\u0131n\u0131n ilk \u00fc\u00e7 ay\u0131nda %63 sipari\u015f portaldan ve -%40 sipari\u015f hatas\u0131 elde edildi. Proje, ekibin kendi ba\u015f\u0131na y\u00f6netebilece\u011fi bir i\u00e7erik paneli ve marka k\u0131lavuzuyla teslim edildi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ev tekstili \u00fcreticisi i\u00e7in B2B bayi portal\u0131 ve dijital katalog.<\/p>\n","protected":false},"featured_media":28,"menu_order":8,"template":"","proje_kategori":[4,3],"class_list":["post-27","proje","type-proje","status-publish","has-post-thumbnail","hentry","proje_kategori-e-ticaret","proje_kategori-web"],"_links":{"self":[{"href":"https:\/\/demo.arsolix.com\/ajans-atolye\/wp-json\/wp\/v2\/proje\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.arsolix.com\/ajans-atolye\/wp-json\/wp\/v2\/proje"}],"about":[{"href":"https:\/\/demo.arsolix.com\/ajans-atolye\/wp-json\/wp\/v2\/types\/proje"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.arsolix.com\/ajans-atolye\/wp-json\/wp\/v2\/media\/28"}],"wp:attachment":[{"href":"https:\/\/demo.arsolix.com\/ajans-atolye\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"proje_kategori","embeddable":true,"href":"https:\/\/demo.arsolix.com\/ajans-atolye\/wp-json\/wp\/v2\/proje_kategori?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}